In twenty-five years, the Mongol army subjugated more lands and people than the Romans had conquered in four hundred years. Whether measured by the total number of people defeated, the sum of the countries annexed, or by the total area occupied, Genghis Khan conquered more than twice as much as any other man in history and he did it all with an army that was nearly always outnumbered 3 to 1 on the battlefield. While every technique doesn’t always translate well, I’ll talk about a few that works great in any startup.
Kevin Hale is a partner at Y Combinator, which provides seed funding to startups. He works with their portfolio of companies on user experience design, product development and customer support. In 2006, he co-founded Wufoo, which was one of the earliest Y Combinator funded startups. The online form builder was ranked by Jakob Nielson as one of the best application UIs of 2008 and later acquired by SurveyMonkey in 2011.